Posts Tagged ‘internet marketing’
There’s no doubt about it — interest in Pinterest is on the rise. You’ll see it mentioned all over Facebook and you’re likely to stumble across “pins” from people on message boards. But does it make sense for YOU to take up your pins and start a Pinterest page for your small business?
Maybe. Pinterest already has over five million members, so it’s attractive to people who are working from home or who are starting a small business. But — if you “pin” it, will they come? The answer is “maybe.”
Pinterest is a very visual site — if you’re a writer, you may be out of luck unless you like to hunt down and pin pictures of funny sayings and cute animals or awesome landscape. Photos of interesting (or vintage) clothing seem popular, so people who also use Craigslist to sell vintage garments can use Pinterest to their advantage. Artists and crafters also post pictures of items that they have ready to sell (in, say, their Etsy store) tend to get a lot of visitors. But be aware that a single picture isn’t going to get hordes clicking madly at the link to buy the product — it helps to include a detailed description, along with the price.
Already have a Pinterest account? Want a few more eyeballs roaming past your page? Two working strategies are to repin other posts and to make sure you consistently pin up news about your interests. If you have time and the technology, think about creating a video tutorial that tells people about your home business or comments about something interesting relating to your page. Video is not that common on Pinterest, so you can set yourself apart from others by adding things for them to watch.
guest post by my friend, author Patricia Snodgrass
What Do Long Tail Keywords Mean?
What is a long tail keyword? Do you pick one up at the rescue shelter? Does it require a cat box, food, water, regular grooming? Does your new long tail keyword require spaying or neutering?
The answer is of course, none of the above. Simply stated, a long tail keyword is a string of specific key words designed to bring better quality hits to your webpage. Long tail keywords are designed to help searchers find your site quicker and easier.
The average keyword could get lots of hits to your website, but that isn’t going to do you any good if those hits are unproductive. When someone uses a long tail keyword, they are able to find your site because you have what the searcher is looking for. You may not get as many hits with long term keywords, as you would with the average garden variety keyword, but what you will get is people who will be more interested in what you have to say, or in what you are trying to sell.
Lets say you’re looking for a book on how to use keywords more efficiently, but you are as clueless as I am when it comes to talking about adwords, rankings and SERPS. So, you go to amazon.com to find a book that’s easy to understand, but once you type in keyword in their books menu, you get far too many hits. You have neither time nor energy to pick through all the books to find the one you want. How do you find the book you’re looking for?
If you were to type in, easy to understand book keywords ad words, you will find the book you’re searching for quickly. For example, I typed in easy to understand keywords and the Book For Dummies was the top hit. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
In order for your article to receive a high ranking on SERPS, you need to create long tail keywords to sprinkle into your article, so the search engine can “see” you. For example, you are writing an article about bearded irises, but you wish to write about specific irises, like purple bearded irises. You would sprinkle the long tail keywords ‘purple bearded irises’ into your article along with any other long tail keywords you would like to use. However, you don’t want to overdo it, otherwise your article will sound weird. The author must never dilute the quality of their work by adding too many keywords, be they long or small.
Drawing a blank? Try the free keyword tool, Ubersuggest
So you’ve been reading all about the magical things that Twitter can do for your business and you keep running across articles on “how to increase your twitter followers.” Of course, increasing followers and KEEPING followers are actually two different things — and most sites that are trying to sell you a “how to” don’t mention the second part of this. So, you just added 20 new followers — the question now is “can you keep them”? If you think they’ll still stay after the 8th tween you’ve sent advertising your product, you’re in for an unpleasant surprise. The only ones hanging around your feed after that are the ones who are going to be blasting ads at you.
That’s not a relationship. That’s two people ignoring each other.
Twitter is all about interacting with others. One of the things that people respond to are posts containing interesting things to read. As a marketer, you can take advantage of many of the article sites around the Internet as a source for tweets on those days when you have absolutly nothing to say. They should be used sparingly on your own websites because Google will “ding” your ratings if all you’re doing is posting reprints on your blog or website. But there’s still a lot of useful advice in some of these old articles — advice that YOUR friends may not have seen and which can be helpful.
Two things that can be used but should be used sparingly are Stumble and quotes. Using Stumble Upon to locate interesting content is sort of a “no brainer”, but that’s something that everyone else is doing as well. Tweeting the Quote Of The Day can also be old hat because folks will after awhile ignore something that’s on autopilot. Instead, look for content that’s unusual or provokes discussion (a comment on a current political situation will always get responses, but you might not like what you get back!) New Scientist is often a source for “wow, that’s weird!” articles as is (of all things) the National Geographic site. TED talks are another good source (if you have followers that love videos or you love videos).
…and there’s always the old standby, “News of the Weird.” That’s one of MY favorites.
When marketing online (whether it’s fiction books or jewelry or coins or games or anything else), interesting content makes your tweet feed something to pay attention to rather than something to ignore. So, once you’re done tweeting about showing up at Starbucks, find something strange and interesting to comment on. Your “tweeps” will be glad you did!
By the way, here’s a nice little advice article on Twitter in general from the folks at About.com: http://onlinebusiness.about.com/od/gettingtrafficmarketing/a/how-to-twitter.htm
And this is a very highly recommended book for anyone doing social marketing via Twitter!
RECOMMEND THIS PAGE
Videocasts and podcasts have always been popular on the Internet, and businesses of all types are turning to these channels for boosting business and spreading awareness of their websites. But what about someone who has a tiny home business? Is it worthwhile trying to create a podcast about your products or services?
In some cases, the answer is “absolutely YES!” If your business involves handmade articles — sewing, crafts, food — then even a quick little demonstration video on YouTube or a podcast can bring a lot of attention to your website.
Recordings such as teleconference calls, audio newsletters, and instructional talks are only a few of the opportunities other internet marketers are already using to build relationships and find new customers. Podcasts are convenient to listen to at any time and in a variety of formats, whether via MP3 player, streamed on their computer or burned to a CD. The right podcast will send people to your home business site for many years to come.
An interesting article about podcasting can be found here:
And here’s a useful article on how things to consider in doing a podcast:
And if you’d like a good book — everything you’d like to know about podcasting — the “Dummies” book is a very good place to start:
With the advent of sites like Fiverr.com (where people post about jobs they’ll be willing to do for a paltry sum — often $5.00), many people have taken the plunge and hired others to do some simple stuff — like making Tweets and so forth.
It sounds like a great idea for the overworked microentrepreneur — who’s sometimes working more than one regular job AND trying to get a small home business off the ground — doesn’t it? The answer is, “probably not.”
And that’s a darn shame, too, because a lot of time folks need some sort of virtual assistant for their business (stay at home moms often need a bit of extra help with their businesses, what with juggling kids and households and everything else and THEN trying to produce a bit of income on top of it.) While there are virtual assistants out there, the sad fact is that anyone competent is beyond the reach (price-wise) of people with start-up home businesses.
But it can also be a mistake for others as well. I’ve seen several reports about a certain marketing Guru who recently sent his subscribers his newsletter where he talks about how careful you have to be if you outsource your social media to someone else. One of the blogs was a commentary on an exchange between blogger and Guru which consisted of the blogger sending along some material and getting an answer — not from the Guru, but from the Guru’s “director of marketing” who explained that the Guru was “traveling” and therefore the Marketing director (who turned out to know nothing about how Guru handled business) was answering the emails.
Another person who had a similar exchange said they also felt miffed that their message (which had always had a personal response from Guru in the past) suddenly was shuffled to the “let the hireling handle it.”
Should this stop you from compensating your best buddy to help promote something with a few tweets or some comments? No. Should it stop you from hiring a part-time virtual assistant if you can afford one? No. But when you do, you need to announce to the world that this is a part of your new team and carefully consider what role they’ll have, because they do represent your credibility and your image to the rest of the world.
Want to leave a comment or ask a question? Click here to enter the discussion forum!
He’s not as well known to many of the “biz-op marketing internet guru” crowd, but Dr. Robert Cialdini is someone that people involved in small businesses (or micro businesses) should sit up and pay attention to. In recent years, there’s been a rash of “influence people by acting like a rude jerk” books, each with websites telling you that if you’ll buy this book that shows you exactly how to “stick it to them”, people will love you and follow you and give you money.
It actually doesn’t work that well. After all, how many times do YOU go back to that restaurant where the host was just plain rude and treated you like dirt? (I realize some folks will go back to places where they’re treated in a nasty fashion, but I’m the type who can find someone else to give my hard earned money — someone who will at least treat me like I’m a human being.)
Cialdini knows a lot about how people will respond to persuasion, because he spent three years “undercover” at some of the most notoriously bad “personal sales” jobs out there — training at used car dealerships, telemarketing jobs, and fund-raising organizations. He learned a lot about what makes a super-salesman and what makes a super flop.
Nobody likes to read through long academic papers, so he came up with a list of six “best ideas” that affect whether someone is interested in you (or what you’re selling.)
- Reciprocity – If someone does a favor for you, you’re likely to do a favor for them — like buy something from them. Free samples drive sales (like free downloads of the first 3 chapters of a book.)
- Commitment and Consistency – If you can get someone to commit to buying something (either orally or in writing) or to getting to a goal, they’re likely to follow through as a matter of honor, even if the situation changes.
- Social Proof – Recommendations from friends, seeing people engaged in certain activities will motivate others to join in or explore. Letting people get to know you better is a good strategy for business people, and why Facebook, Google+, and Digg (and Twitter retweets) help promote causes and ideas.
- Authority – Influence is based on trust and on the expertise of trusted people.
- Likeability - People with attractive personalities have a lot of influence — and as marketers they can sell darn near everything.
- Scarcity — Yes, it’s true that we’re more likely to buy something that’s in limited supply. Artists have known this for years, offering limited edition prints at a premium over regular editions of that print.
Here’s his website:
We all like learning new things, and in this particular business environment where people are looking for small home business ideas that will generate income, one of the untapped resources is the tutorial website. From crafts to math to … just about anything you can think of, there’s someone out there interested in what you have to teach — and this goes double if you happen to have “mad skillz” in certain kinds of programs (like Photoshop, Excel, Gimp, and others.) I would, however, advise you to NOT make a tutorial involving an MLM product or “how to start in business” — there’s a lot of those out there and you’ll struggle to be seen.
So — you’ve got a glimmer of an idea and you think you might like to start into business as an entrepreneur with a tutorial site. But before you go racing off to build your tutorial website on tinsmithing (one of my interests, actually), there are several things you need to take into consideration.
Starting Up A Tutorial Website For Fun And Profit
According to the University of Maryland, small businesses are beginning feel that they are healthy enough to the point where they’re considering hiring more people. Some of the more chirpy spins on this article say that it could mean up to 3.8 million new jobs this year and reduce unemployment by over 2%. That would be lovely for the ones out job hunting who haven’t given up — though the pay scale is likely to be low. In this economy, many people (like the history teacher who was waiting tables at the restaurant where we ate last night) are ready to work at almost any job that gives them some sort of income. I’ve seen some self-announced Internet business experts say that this means this year is the perfect time to start a small home business — perhaps by becoming an affiliate or joining MLM.
It sounds lovely. Makes you want to run out and start a small business, right?
The problem with this logic is that what the news reports mean by “small business” and what most of us think of as “small business” are as different as cats and cows. To the newspaper or researcher, a small business is something like your little local restaurant. It has a business address, a business license, pays business taxes, and has employees. To the rest of us, a home business also is a “small business.”
And therein lies a big problem. The way you handle a small business is different than the way you handle a home business.
Although I’d love to have six employees here helping me with my writing and art and internet things, the truth is that I can’t pay them. Lesley (MaaMaw) got to the point where she was able to hire typists for her medical transcription business, but that took several years. A “small business” (as opposed to a microbusiness or home business) can go to a bank and ask for a business loan. If I toddle up there and try to apply for one, I’m going to be laughed out of the bank — but only after I get offered a “personal loan.”
The article is right in one way — there’s a lot of people doing small things on the side to try and get through the bad financial times and there will be a lot of these tiny entrepreneurial jobs created to help support families. I’m not sure what the success rate is on these things (entrepreneurs, as we’ve all found out, often lie about how well they’re doing) but I’d be willing to bet that it’s pretty small.
Most of the time, the problem lies in “you want a business but you don’t have a plan.” So I’m going to blog about plans and so forth — and if you haven’t gone to the Friends In Business site and read MCA Hogarth’s article about mindset and business , you really should do that. Meanwhile, I’ll be blogging about setting up a business over the next few weeks (along with websites and other goodies) to help folks who are getting started working from home in a small business figure out where to start and how to start and what to do.
At the bottom of this page is a video that’s fairly popular — Cameron Herold’s TED talk on raising your kids to be entrepreneurs. Entrepreneurship training has been suggested as a solution to a lot of our problems — underinvolved kids, economy floundering like a big fish in shallow water, huge problems, not enough solutions. Herold’s idea is that entrepreneurs like himself are the foundation of the world’s economy, play a huge role in innovation, are able to motivate people and get them to do things and that therefore we should teach kids how to be entrepreneurs rather than (in his example) lawyers. Give a kid an idea how to be wildly successful at something or how to make people pay attention to her ideas or create their own job so they can work at home under their own terms and the kid will start taking an interest in helping society move forward.
The TED talks conversations about entrepreneurship don’t fall under the “if you start this home business, you’ll make a million dollars” videos. Nor are they the standard job opportunity training videos. This particular TED talk sparked some interesting discussions such as “should we teach entrepreneurship in school?” But amid all the cheerleading was a note or two that said “wait a minute — that’s awfully simplistic.” One of the comments said, ” We need entrepreneurs as we need inventors, bankers, carpenters and any other profession which products and services we use in our daily life.” He then went on to point out that we can all be innovators even in ordinary jobs and that we need workers as much as we need innovators.
These talks are always uplifting — they make you feel good and as though you can actually go tackle the problems in your life and the problems of the rest of the world. If you haven’t seen the TED talks, you will find some of them very appealing to you. But the most interesting parts to me are the conversations that are sparked after the videos.
There are lots of website links and news headline links that tempt you to click because you’ve just GOT to know what the whole thing is about? Yeah… even skeptical me still gets lured into some places by the “gosh, that strikes me as curious” lure.
And then there are those “Oh there goes that Same Old Stuff again — I think I’ll go check out the Congressional Record instead” type of headlines. The art of making an interesting headline is part of making your website or your blog or your online store (or your artwork or your crafts for that matter) very appealing to others.
While surfing around the Internet this week, I came across a very nice ebook from the Freelance Writing (Free Ebooks section) site about the art of writing headlines. It’s a short read and free to distribute, so I’m including a direct link to it here.
As I read it, I realized that the article could be useful to just about anyone for creating titles and captions for websites, blogs, forum posts, photos — just about any internet activity. Heck, it might even make your diary of your Day at Facebook Farmville Farming sound so intriguing that the most jaded viewer would simply have to click on the thing just to see what it was about. Warning: at the end it gets rather predictable but there’s still good ideas there.