Posts Tagged ‘email’

Do Your Business Blog Posts Have Long Enough Tails?

guest post by my friend, author Patricia Snodgrass

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What Do Long Tail Keywords Mean?

What is a long tail keyword?  Do you pick one up at the rescue shelter? Does it require a cat box, food, water, regular grooming? Does your new long tail keyword require spaying or neutering?

 

The answer is of course, none of the above.  Simply stated, a long tail keyword is a string of specific key words designed to bring better quality hits to your webpage.  Long tail keywords are designed to help searchers find your site quicker and easier.

 

The average keyword could get lots of hits to your website, but that isn’t going to do you any good if those hits are unproductive. When someone uses a long tail keyword, they are able to find your site because you have what the searcher is looking for. You may not get as many hits with long term keywords, as you would with the average garden variety keyword, but what you will get is people who will be more interested in what you have to say, or in what you are trying to sell.

 

Lets say you’re looking for a book on how to use keywords more efficiently, but you are as clueless as I am when it comes to talking about adwords, rankings and SERPS. So, you go to amazon.com to find a book that’s easy to understand, but once you type in keyword  in their books menu, you get far too many hits. You have neither time nor energy to pick through all the books to find the one you want. How do you find the book you’re looking for?

 

If you were to type in, easy to understand book keywords ad words, you will find the book you’re searching for quickly.  For example, I typed in easy to understand keywords and the Book For Dummies was the top hit. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

 

In order for your article to receive a high ranking on SERPS, you need to create long tail keywords to sprinkle into your article, so the search engine can “see” you. For example, you are writing an article about bearded irises, but you wish to write about specific irises, like purple bearded irises.  You would sprinkle the long tail keywords ‘purple bearded irises’ into your article along with any other long tail keywords you would like to use.  However, you don’t want to overdo it, otherwise your article will sound weird.  The author must never dilute the quality of their work by adding too many keywords, be they long or small.

 

Drawing a blank? Try the free keyword tool, Ubersuggest

 


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My Good Friend Dave’s Amazing Riches!

I’ve had some fun this week checking out things sent to Invisible Dave.  Readers of this blog will remember good old Invisible Dave — the nonexistent dave@friendsinbusiness.com who gets so much email.  Well, last week the FBI tried to send him a refund.  This week, Dave’s a gazillionaire at a casino, a PhD, in Who’s Who, almost in AARP and could actually be a published author (that’s if he ever gets his invisible self motivated to ghost write a book.)

 

Alas, poor Dave.  His gazillionaire riches turned out to be from something which was supposed to be a Russian casino (Invisible Dave seems to have a gambling problem.  A need to talk to that boy!)  That link actually zipped you through a SECOND link, which tried to add something to your computer.  And it wasn’t for your enjoyment.

 

But that’s not all, because Invisible Dave is now a rising star in the social world.  An ex is searching for him (you remember that spam trackdown, right?) another version of Who’s Who  wants to honor Invisible Dave, and an institution that nobody ever heard of wants to grant him a fake PhD.  But, Invisible Dave may not be up to it — he may be getting old and creaky, so I got somewhat bold and clicked on the “AARP membership” link – just like I told you NOT to do.  Yes, I did it — on my phone (again, they’re not writing viruses and malware for this particular type of old phone.)

 

FakeAARP bounced me off one site (they’d hijacked) and hung up totally on the second site (where they kept trying to send my poor phone some sort of code (hijacking it) which, of course, was like trying to put a pair of knitted booties on a full grown polar bear.  Ain’t gonna work.

 

Another scammer based (so it says) in Nevada came to tell Dave that he was overpaying his rates.  It didn’t say what KIND of rates… just rates.   Could it be that he’s being overcharged for his artistic license?   I decided to see what sort of rates Dave could be saving on, so I clicked… but I used my phone to click on the link.  As I suspected, it swept me off through Cyberspace (bouncing through two different pages) to a third page where my phone informed me that some sneaky owlhoot was tryin’ to persuade it snitch on me.  Luckily my phone’s operating system is so outdated that it is snitch proof.

 

Here’s the fraud in all its glory.  Notice that they copyrighted the spam (but they didn’t do it properly.)

Courtesy Notice on Your Rate ChangesPolicy Notice: New Rate Effective July 16, 2011 to July 16, 2012 – No Waiting Period

Dave,

Statistics show you may have overpaid your current policy by about*: 523.00 USD
* your amount may be much higher (or lower) than this estimate

Enter Your Zip Code On Next Page To Verify If You’ve Overpaid

You do not need to wait until your current policy expires to take advantage of your new rate.

, July 16, 2011 – It’s IMPORTANT you read this because auto and
truck insurance discounts are being given out effective July 16, 2011.

You May Get A Large Reduction Effective Immediately If Any Of The Following Apply To You:
- You drive less than 40 miles per day
- No tickets in the past 3 years
- No accidents in the past 3 years
- Over 30 years of age
- Over 50 years of age
- Carrying Unnecessary Coverage
- Many other qualifications may be available

You do not need to wait until your current policy expires to take advantage of your new rate.

In this recession, getting a few hundred back for something
you already do (being a good driver)
just makes sense.

Enter Your Zip Code On Next Page To Verify If You’ve Overpaid

HOW THIS WORKS: Enter your zip code on the next page to see
competing rates on your zip code. You will see how much
you are currently overpaying.

Copyright © 2011

 

 

Popular Reeking Lumps of Unmentionables that plopped  into the mailbox this week include:

  • Ink for printers (one is just plain affiliate spam, but the other led to malware site)
  • Publishers (not really) are dying to have Dave publish his autobiography (not really) (this is a common publishing deal that authors warn folks away from)
  • GrandVacationRewards (dot com) is spamming the inbox.  When the sucker victim clicks on the thing, you end up in an endless loop of offers (and you have to pick 3 or more) and THEN you get entered in a “sweepstakes” for airline tickets, resort vacations, etc (no guarantee that they actually HAVE these prizes, mind you.)
  • And someone wants to make Dave a millionaire… if he’ll just join their downline.
  • Susansbusinessblog (dot com) wants to make him thousands of dollars a day.  This leads to a site where even my trusty phone screamed about “security certificates” (this is not a good sign, folks.   It means someone’s grabbed that site and has probably virused it up.)  I took a quick gander at the registration over at Godaddy, and of course as you might guess it’s not owned by anyone named Susan.   And it was created in April by “Six Figure Program” (which also owns a lot of sites claiming to be other people who WERE struggling and are now making gazillions with “Six Figure Program.”  I’m rating this one a “pass.”

 


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How to Lose Your Credibility as a Business

Hire a spammer.  Fastest way in the universe to show “I have no clue what I’m doing!”

Now, you’d think folks would actually KNOW better than to hire some goombah they never heard of to run an email promotional campaign for them… but they don’t.  Yes, some of them send out professional looking ads, but that “client list” you’re paying for includes people (like good old Nonexistent Dave@friendsinbusiness.com) who aren’t real.  And email systems have filters on them nowadays, so the ad campaign that you just spent $$$ on to deliver your ad and make an impression on people only made an impression on the spammer’s wallet (a happy one) and on almost everyone’s “bulk mail” (spam) box.

For instance, we got one from “Fundraising4Pets” which was addressed to another nonexistent person over at dear ol’ FIB (I swear, I’m going to round up all these folks with FIB accounts and put them to work for me!)  Now, this was interesting because when I went to look them up, I found “benchmarkemail” as the sender (they specialize in ad campaigns.)  Then I pulled up THIS old item on Fundraising4Pets which makes them look rather bad: http://www.doxielovers.com/dlc/archive/index.php/t-14666.html

MANY ORGANIZATIONS GET VICTIMIZED BY SPAMMERS AND MALWARE WRITERS

typical spammer disclaimer
The above is an advertisement sent by a third party.If you wish to unsubscribe from all future mailings, please Click Here or write to: NAPW, 1305 Franklin Avenue, Suite 300, Garden City, NY 11530 2011 NAPW, Inc. All rights reserved.

The National Association of Professional Women certainly didn’t send the email out… but clicking on the link to remove yourself from the spam list OR clicking on the “free registration” link will get you in a world of hurt (as we say here in Texas.)

Bosley Hair Loss has also been popular this week as a “trojan horse” message that will lead your computer straight to a trojan virus (it’ll take over your computer, possibly turn your computer into a spamming computer, as well as steal any information it can get (emails of your friends, possible passwords, etc.)

And at least one spammer whose ad is about installing solar panels claims that they’ll stop spamming you … err…  you can “stop receiving emails” if you send a letter to “8930 State Road 84, Davie, FL 33324 ”  That’s a UPS store.  I’m pretty sure they don’t do spam.  I have a feeling that if you send a note to that address, one of two things will happen to it:  it ends up being thrown away because there ain’t nobody there -OR- it confirms that you’re a live email and your address gets sold to other people.

 

Popular gimmicks that spammers use to entice you to click:

And this week’s winners were:

  • Apple is giving away a brand new I-pad – voucher inside (nope, but malware IS inside)
  • Ford Clearance Event (I’m sure they are going on all the time, but this sure wasn’t from a Ford dealer!
  • $250 McDonalds’ Arch card
  • “Acai berry” Facebook link.  No, don’t click there.  Ever.  Even if you’re on Facebook.  PARTICULARLY if you’re on Facebook.
  • Subway Gift card – Vote for your favorite sandwich.  Unless your favorite is “spam and malware”, don’t do it!
  • And finally, someone seems to be running a pump and dump scam on Bebevco stock.  I do buy stocks, but I’m going to sit this one out, thanks.