Posts Tagged ‘business practices’

To Pinterest or Not to Pinterest

There’s no doubt about it — interest in Pinterest is on the rise. You’ll see it mentioned all over Facebook and you’re likely to stumble across “pins” from people on message boards. But does it make sense for YOU to take up your pins and start a Pinterest page for your small business?

Maybe. Pinterest already has over five million members, so it’s attractive to people who are working from home or who are starting a small business. But — if you “pin” it, will they come? The answer is “maybe.”

Pinterest is a very visual site — if you’re a writer, you may be out of luck unless you like to hunt down and pin pictures of funny sayings and cute animals or awesome landscape. Photos of interesting (or vintage) clothing seem popular, so people who also use Craigslist to sell vintage garments can use Pinterest to their advantage. Artists and crafters also post pictures of items that they have ready to sell (in, say, their Etsy store) tend to get a lot of visitors. But be aware that a single picture isn’t going to get hordes clicking madly at the link to buy the product — it helps to include a detailed description, along with the price.

Already have a Pinterest account? Want a few more eyeballs roaming past your page? Two working strategies are to repin other posts and to make sure you consistently pin up news about your interests. If you have time and the technology, think about creating a video tutorial that tells people about your home business or comments about something interesting relating to your page. Video is not that common on Pinterest, so you can set yourself apart from others by adding things for them to watch.

Happy pinning!


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Avoiding the Dreaded Business Slump

SyskittyGuest editorial by Patricia Snodgrass

My father, stone mason by trade, didn’t turn his construction business into a fortune 500 company, and chances are you probably won’t either. However, like him, you can still grow a very successful business, if you avoid these five problems that plague nearly every company at some point.

Pitfall #1. Poor time management

If you wish to be successful, whether it being in the business of writing or the business of constructing high rises, then you must plan your business accordingly.   Create a sane, workable plan and stick with it. Generate a list of reasonable reachable goals, then implement them.  A daily goal sheet is helpful in breaking down larger tasks into smaller manageable chunks.

Pitfall #2. Inadequate marketing

One of the basic principles of capitalism states that successful companies are growing companies.  Therefore, good advertising is essential in order to let people know who you are, what your product is and how to find you. Traditional promotions such as television and radio and are good, but you can also reach a greater audience online by advertising on social media websites such as Facebook and Twitter, as well as creating online shops that will give your business a chance to grow in a number of areas. And best of all, social media is free, and it’s everywhere.

Pitfall #3. Hiring before you’re ready

It’s easy to get caught up in the excitement of opening your first business and then hiring before you are ready. Training, bonding (if handling large sums of money) preparing taxes, scheduling, unemployment benefits and insurance must all be considered before hiring someone. Make a plan early on to handle all of these considerations before hanging out that help wanted sign.

Pitfall #4.  Babying your business

We often treat our burgeoning companies like adoring parents. The problem with this is that child prodigies are only brilliant to their doting parents.  In reality, they’re just another kid on the block.

 

The best way to avoid this pitfall is to get an annual business valuation report from a professional agency.  A valuation report wipes away any glimmer of false hope about your child star and forces you to see things as they are, warts and all.  A valuation will show you exactly where the flaws lie in your business, and from there you will be able to correct them.

Pitfall#5. So much overhead, so little profit.

You can reduce your overhead by following a few simple rules.  You can buy used and recycled office supplies, or recycle what you already have. Develop a co-op with neighboring businesses in order to share advertising and marketing strategies. And most of all, utilize those tax deductions to your advantage.  Your local IRS agent will be more than happy to show you how.

 

Resources:

Mark Bowser has a nice little article on discipline (which works well for the home entrepreneur) here: http://www.ziglar.com/groups/sales/?p=643

About.com has a good article on surviving business slumps and hard times

Over at Amazon.com, this book had a lot of good reviews from people over 50 — Best home Businesses for People Over 50

 
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Do Your Business Blog Posts Have Long Enough Tails?

guest post by my friend, author Patricia Snodgrass

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What Do Long Tail Keywords Mean?

What is a long tail keyword?  Do you pick one up at the rescue shelter? Does it require a cat box, food, water, regular grooming? Does your new long tail keyword require spaying or neutering?

 

The answer is of course, none of the above.  Simply stated, a long tail keyword is a string of specific key words designed to bring better quality hits to your webpage.  Long tail keywords are designed to help searchers find your site quicker and easier.

 

The average keyword could get lots of hits to your website, but that isn’t going to do you any good if those hits are unproductive. When someone uses a long tail keyword, they are able to find your site because you have what the searcher is looking for. You may not get as many hits with long term keywords, as you would with the average garden variety keyword, but what you will get is people who will be more interested in what you have to say, or in what you are trying to sell.

 

Lets say you’re looking for a book on how to use keywords more efficiently, but you are as clueless as I am when it comes to talking about adwords, rankings and SERPS. So, you go to amazon.com to find a book that’s easy to understand, but once you type in keyword  in their books menu, you get far too many hits. You have neither time nor energy to pick through all the books to find the one you want. How do you find the book you’re looking for?

 

If you were to type in, easy to understand book keywords ad words, you will find the book you’re searching for quickly.  For example, I typed in easy to understand keywords and the Book For Dummies was the top hit. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

 

In order for your article to receive a high ranking on SERPS, you need to create long tail keywords to sprinkle into your article, so the search engine can “see” you. For example, you are writing an article about bearded irises, but you wish to write about specific irises, like purple bearded irises.  You would sprinkle the long tail keywords ‘purple bearded irises’ into your article along with any other long tail keywords you would like to use.  However, you don’t want to overdo it, otherwise your article will sound weird.  The author must never dilute the quality of their work by adding too many keywords, be they long or small.

 

Drawing a blank? Try the free keyword tool, Ubersuggest

 


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Stale Tweets — And How to Avoid Them

I remember when the Internet was simple!

(c) Mel. White 2011

So you’ve been reading all about the magical things that Twitter can do for your business and you keep running across articles on “how to increase your twitter followers.” Of course, increasing followers and KEEPING followers are actually two different things — and most sites that are trying to sell you a “how to” don’t mention the second part of this. So, you just added 20 new followers — the question now is “can you keep them”? If you think they’ll still stay after the 8th tween you’ve sent advertising your product, you’re in for an unpleasant surprise. The only ones hanging around your feed after that are the ones who are going to be blasting ads at you.

 

That’s not a relationship. That’s two people ignoring each other.

 

Twitter is all about interacting with others. One of the things that people respond to are posts containing interesting things to read. As a marketer, you can take advantage of many of the article sites around the Internet as a source for tweets on those days when you have absolutly nothing to say. They should be used sparingly on your own websites because Google will “ding” your ratings if all you’re doing is posting reprints on your blog or website. But there’s still a lot of useful advice in some of these old articles — advice that YOUR friends may not have seen and which can be helpful.

 

Two things that can be used but should be used sparingly are Stumble and quotes. Using Stumble Upon to locate interesting content is sort of a “no brainer”, but that’s something that everyone else is doing as well. Tweeting the Quote Of The Day can also be old hat because folks will after awhile ignore something that’s on autopilot. Instead, look for content that’s unusual or provokes discussion (a comment on a current political situation will always get responses, but you might not like what you get back!) New Scientist is often a source for “wow, that’s weird!” articles as is (of all things) the National Geographic site. TED talks are another good source (if you have followers that love videos or you love videos).

 

…and there’s always the old standby, “News of the Weird.”   That’s one of MY favorites.

 

When marketing online (whether it’s fiction books or jewelry or coins or games or anything else), interesting content makes your tweet feed something to pay attention to rather than something to ignore. So, once you’re done tweeting about showing up at Starbucks, find something strange and interesting to comment on. Your “tweeps” will be glad you did!

 

By the way, here’s a nice little advice article on Twitter in general from the folks at About.com: http://onlinebusiness.about.com/od/gettingtrafficmarketing/a/how-to-twitter.htm

 

And this is a very highly recommended book for anyone doing social marketing via Twitter!

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Should you consider podcasting?


Videocasts and podcasts have always been popular on the Internet, and businesses of all types are turning to these channels for boosting business and spreading awareness of their websites. But what about someone who has a tiny home business? Is it worthwhile trying to create a podcast about your products or services?

In some cases, the answer is “absolutely YES!” If your business involves handmade articles — sewing, crafts, food — then even a quick little demonstration video on YouTube or a podcast can bring a lot of attention to your website.

Recordings such as teleconference calls, audio newsletters, and instructional talks are only a few of the opportunities other internet marketers are already using to build relationships and find new customers. Podcasts are convenient to listen to at any time and in a variety of formats, whether via MP3 player, streamed on their computer or burned to a CD. The right podcast will send people to your home business site for many years to come.

An interesting article about podcasting can be found here:
http://www.homebiztools.com/podcasting.htm

And here’s a useful article on how things to consider in doing a podcast:
http://www.makeuseof.com/tag/podcast-free/

And if you’d like a good book — everything you’d like to know about podcasting — the “Dummies” book is a very good place to start:

 

 
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Social media — have someone else do it for you?

Syskitty simple internet

(c) Mel. White

With the advent of sites like Fiverr.com (where people post about jobs they’ll be willing to do for a paltry sum — often $5.00), many people have taken the plunge and hired others to do some simple stuff — like making Tweets and so forth.

 

It sounds like a great idea for the overworked microentrepreneur — who’s sometimes working more than one regular job AND trying to get a small home business off the ground — doesn’t it?  The answer is, “probably not.”

 

And that’s a darn shame, too, because a lot of time folks need some sort of virtual assistant for their business (stay at home moms often need a bit of extra help with their businesses, what with juggling kids and households and everything else and THEN trying to produce a bit of income on top of it.)  While there are virtual assistants out there, the sad fact is that anyone competent is beyond the reach (price-wise) of people with start-up home businesses.

 

But it can also be a mistake for others as well.  I’ve seen several reports about a  certain marketing Guru who recently sent his subscribers his newsletter where he talks about how careful you have to be if you outsource your social media to someone else.   One of the blogs was a commentary on an exchange between blogger and Guru which consisted of the blogger sending along some material and getting an answer — not from the Guru, but from the Guru’s “director of marketing” who explained that the Guru was “traveling” and therefore the Marketing director (who turned out to know nothing about how Guru handled business) was answering the emails.

 

Another person who had a similar exchange said they also felt miffed that their message (which had always had a personal response from Guru in the past) suddenly was shuffled to the “let the hireling handle it.”

 

Should this stop you from compensating your best buddy to help promote something with a few tweets or some comments?  No.  Should it stop you from hiring a part-time virtual assistant if you can afford one?  No.  But when you do, you need to announce to the world that this is a part of your new team and carefully consider what role they’ll have, because they do represent your credibility and your image to the rest of the world.
 

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Article source: http://www.seo-writer.com/blog/2011/10/31/delegate-social-media-tasks-ouch/

Bad Financial Times And Entrepreneurship

SyskittyAccording to the University of Maryland, small businesses are beginning feel that they are healthy enough to the point where they’re considering hiring more people.  Some of the more chirpy spins on this article say that it could mean up to 3.8 million new jobs this year and reduce unemployment by over 2%.  That would be lovely for the ones out job hunting who haven’t given up — though the pay scale is likely to be low.  In this economy, many people (like the history teacher who was waiting tables at the restaurant where we ate last night) are ready to work at almost any job that gives them some sort of income.  I’ve seen some self-announced Internet business experts say that this means this year is the perfect time to start a small home business — perhaps by becoming an affiliate or joining MLM.

 

It sounds lovely.  Makes you want to run out and start a small business, right?

 

The problem with this logic is that what the news reports mean by “small business” and what most of us think of as “small business” are as different as cats and cows.  To the newspaper or researcher, a small business is something like your little local restaurant.  It has a business address, a business license, pays business taxes, and has employees.  To the rest of us, a home business also is a “small business.”

 

And therein lies a big problem.  The way you handle a small business is different than the way you handle a home business.

 

Although I’d love to have six employees here helping me with my writing and art and internet things, the truth is that I can’t pay them.  Lesley (MaaMaw) got to the point where she was able to hire typists for her medical transcription business, but that took several years.  A “small business” (as opposed to a microbusiness or home business) can go to a bank and ask for a business loan.  If I toddle up there and try to apply for one, I’m going to be laughed out of the bank — but only after I get offered a “personal loan.”

 

The article is right in one way — there’s a lot of people doing small things on the side to try and get through the bad financial times and there will be a lot of these tiny entrepreneurial jobs created to help support families.  I’m not sure what the success rate is on these things (entrepreneurs, as we’ve all found out, often lie about how well they’re doing) but I’d be willing to bet that it’s pretty small.

 

Most of the time, the problem lies in “you want a business but you don’t have a plan.”  So I’m going to blog about plans and so forth — and if you haven’t gone to the Friends In Business site and read MCA Hogarth’s article about mindset and business , you really should do that.  Meanwhile, I’ll be blogging about setting up a business over the next few weeks (along with websites and other goodies) to help folks who are getting started working from home in a small business figure out where to start and how to start and what to do.


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TED Talk — raise your kids to be entrepeneurs?

I remember when the Internet was simple!

(c) Mel. White 2011

At the bottom of this page is a video that’s fairly popular — Cameron Herold’s TED talk on raising your kids to be entrepreneurs.  Entrepreneurship training has been suggested as a solution to a lot of our problems — underinvolved kids, economy floundering like a big fish in shallow water, huge problems, not enough solutions.  Herold’s idea is that entrepreneurs like himself are the foundation of the world’s economy, play a huge role in innovation, are able to motivate people and get them to do things and that therefore we should teach kids how to be entrepreneurs rather than (in his example) lawyers.  Give a kid an idea how to be wildly successful at something or how to make people pay attention to her ideas or create their own job so they can work at home under their own terms and the kid will start taking an interest in helping society move forward.

 

The TED talks conversations about entrepreneurship don’t fall under the “if you start this home business, you’ll make a million dollars” videos.  Nor are they the standard job opportunity training videos.  This particular TED talk sparked some interesting discussions such as “should we teach entrepreneurship in school?”  But amid all the cheerleading was a note or two that said “wait a minute — that’s awfully simplistic.”  One of the comments said, ” We need entrepreneurs as we need inventors, bankers, carpenters and any other profession which products and services we use in our daily life.”  He then went on to point out that we can all be innovators even in ordinary jobs and that we need workers as much as we need innovators.

 

These talks are always uplifting — they make you feel good and as though you can actually go tackle the problems in your life and the problems of the rest of the world.  If you haven’t seen the TED talks, you will find some of them very appealing to you.  But the most interesting parts to me are the conversations that are sparked after the videos.

 


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Stupidest. Search Engine Optimization WordPress. Spam. Ever.

Syskitty

I’m going to apologize to my gentle (and not so gentle) readers ahead of time.  But sometimes… ya just get irked.

 

This is me on “irked.”

 

There’s a new fad going around in the spam circles — WordPress Search Engine Optimization Plugin Blog Spam.  It rears its inept head in blog comments, obviously written by someone (originally) who has spent a little time writing online ads.

 

This cut-and-paste spam for the SEO plugin came as a comment on the site where my WEBCOMIC is hosted.

Hello spammers!  Your “market” first saw this two weeks ago.  It’s hit three of my blogs and the blogs of everyone else using WordPress.   However, since some of you don’t have WordPress blogs, here’s the ad that’s being sent by EveryFakeExpert (and their dog) who can’t wait to get their hands on your money.

Yes — I decided to reveal their secrets!

 

(ahem.  Lemme just quote and comment from the WordPress SEO plugin spam.)

Hello Web Admin, I noticed that your On-Page SEO is not that great,

 

You visited my page and didn’t  notice that it’s got a webcomic on it.  You know — art?  Drawings?  Pictures?

for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization.

I’m supposed to bold a webcomic???  Gosh.  Who would have thought you can bold comic book pages?  I shall run out forthwith so that  Search Engines everywhere can start desperately floundering to get my webcomic indexed!  I also have some beachfront property available.  I can tell you’ll have a lot of customers for your spam, so you can certainly come buy my beachfront property.  Bring small, unmarked bills.

On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO.

Translation:  Dear Hidy at gmail NEEDS me to come buy something from him.  Her.  Whomever.   And doesn’t have a blog.   And hasn’t figured out that they were emailing the owner of a webcomic, in spite of the fact that there’s a freaking’ huge picture on the page. 

 

Panda hasn’t affected the ranking of my art, thank you.

So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.Y

Hidy at gmail didn’t notice that my webcomic, Coyote, is on a URL that contains the word “Coyote” and that my OTHER webcomic, Duncan & Mallory is on a URL that contains “Duncan and Mallory.”

you have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.

I wonder if this will show up under WordPress SEO plugin with my opinion that this is the Stupidest WordPress Search Engine Optimization spam ever.  And how in the heck do you put a “heading” in a webcomic?

There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….wait there’s even more Now what if i told you there was a simple WordPress plugin that does all the On-Page SEO, and automatically for you? That’s right AUTOMATICALLY, just watch this 4minute video for more information at (yaddayadda)

 

No, thanks.  I won’t.  But I will make fun of your inept spam.


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Google Analytics — Is It Worth It?

I’ve seen a lot of posts both pro and con about Google Analytics — the tool from google that is aimed at marketers and shows detailed statistics of a site.  Some people swear by it, some swear at it, and most don’t seem to know it exists.  After reading a number of posts and blogs on this service, I decided to cruise over and take a look at it for myself.

The first thing to note is that you can’t use it to snoop on what other people are doing.  You have to have your own website and you have to be able to insert code into the site (which means that you may not be able to use it on some of the free hosting sites or free blog sites.  Like Livejournal.)

If you have come over to the Dark Side and already have a Google account, setup involves loggin in with your google account and telling it what site you want tracked.  Google walks you through the process and then offers you the code to insert in your web page header.  There are also tools for WordPress blogs  that automate the features.

Like every other analysis tool, it’s entirely possible to spend too much time playing with the pretty charts and numbers and creating reports — meaning you could be spending too much time chasing things that aren’t worthwhile.   But quick overviews can tell you a lot about who’s coming to your site and why.  You can use it to answer “what questions are people searching for when they come to my site?”   You can also use it to answer “who’s sending me traffic” and “what were they searching on?”   Unlike many other tools, this one is free, which is just the right price for beginners.   The pie charts are interesting and the “quick and dirty” view of the top 5 keywords and the top 5 referral sites make it very simple for even the amateur to figure out where traffic is coming from and why it’s there.  It allows you to create campaigns and track them.

So how does it stack up with other website statistics packages?  On a very basic level, it offers the same things I can get from my current webhost’s (Allwebco) data packages. Allwebco’s packages give me up to the minute results, but Analytics has a time delay of several hours to almost a day.  There’s also reports of small discrepancies in the numbers reported by Google and the numbers reported by webhosts.  Comments on Search Engine boards suggest that it’s not really an issue for small sites.

I found some areas of the menu less than intuitive — it was annoying to click on “profile” and be delivered to my public Google+ profile when what I really wanted was the account information and code snippet to place on boards.

I haven’t had a real use for the advanced features and reports, since I’m running information sites and not sales sites.  But it IS a lot faster than signing onto Cpanel right now and pulling up the reports, so I’ll continue to use it.

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