Could your Twitter buddy be a bot?

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Bots are making their presence felt on social media. But can you tell a bot from a real person? Anyone who’s been playing the social media game for a while should know that not…

SEO Fundamentals – Some things never change

The more things change, the more they remain the same. That is in large part true with SEO. Here are some fundamentals to grasp for long-term SEO success. OK, everybody panic. Google just changed its algorithm again. Just kidding. But it is believable, because Google is constantly changing its algorithm, and websites wax and wane…

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Pinterest – by the numbers

There’s a lot of news about Pinterest these days — in fact, it’s hard to escape the fact that it’s one of the most popular resources on Internet.  Chances are that if you search for a crafting technique or a picture or a recipe, you’ll find it and a dozen more like it pinned over…

Following the history of NoFollow

The popular and mysterious ‘NoFollow’ attribute, found in all the right places, is one of the early efforts to stop spammers from abusing blog comment posts.  Introduced in 2005, it was a response to some of the “black hat” tactics of marketers who tried to manipulate search engine rankings. Pages protected by ‘nofollow’ can’t be…

To Pinterest or Not to Pinterest

There’s no doubt about it — interest in Pinterest is on the rise. You’ll see it mentioned all over Facebook and you’re likely to stumble across “pins” from people on message boards. But does it make sense for YOU to take up your pins and start a Pinterest page for your small business? Maybe. Pinterest…

Avoiding the Dreaded Business Slump

Guest editorial by Patricia Snodgrass My father, stone mason by trade, didn’t turn his construction business into a fortune 500 company, and chances are you probably won’t either. However, like him, you can still grow a very successful business, if you avoid these five problems that plague nearly every company at some point. Pitfall #1.…

Stale Tweets — And How to Avoid Them

So you’ve been reading all about the magical things that Twitter can do for your business and you keep running across articles on “how to increase your twitter followers.” Of course, increasing followers and KEEPING followers are actually two different things — and most sites that are trying to sell you a “how to” don’t…