Creating A Catchy Business Name

By Dane Carlson on December 30, 2013 in Say What? According to David Burd, president of The Naming Company in East Stroudsburg, Pa., it’s common for new entrepreneurs to try to convey too much in their business names. “A name is not an ad campaign,” he says. “It allows you to write checks and do…

3 rules of great copywriting, taught by Vogon poetry

May 17, 2011 by ian Caution: Lots of ‘inside joke’ humor for Hitchhiker’s Guide readers in this post. If you haven’t read the books, consider moving on quietly while avoiding eye contact. Or, read it and see what you’ve been missing. Vogon Poetry, described in The Hitchhiker’s Guide to the Galaxy as “The third-worst poetry…

Content marketing is not king of trust

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Content marketing is very useful, but rarely for establishing trust and clinching a sale. “Content is king.” Who could have guessed that those prophetic words by Bill Gates would today be such a well-worn…

Social media is the next frontier in social selling

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. If you are puzzled by the title of this post because you think you are up on the latest trends and are sure that “social selling” means selling on social media, be prepared to…

Are you getting paid enough on client projects?

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Do you track your time for client projects? Should you? And if so, how best to do it? Tracking the time you spend on a client’s project might be easy for you. Or it…

Four Ways To Get Your Retail Business Online

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. It’s almost comical to imagine it, but there are still a ton of businesses that are not online.  I know, right?  That includes retailers.  But it is never too late to get online and…

What if Google doesn’t rule the world?

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. While getting your site burnt to the ground in Google search is undeniably a huge setback, it is not the end of the world. Before abandoning your website, consider the alternatives to Google search…

TrueTwit marketing is evil genius

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Why does every story have to have an evil genius? TrueTwit has done something visionary, but you’ll have to get past my rant first. I am impressed by something TrueTwit is doing these days,…

Use The ‘Puppy-Dog Close’

By Rich Whittle on December 23, 2013 in Ideas Sydney Barrows at Entrepreneur.com reports letting customers take your product home on a trial basis may clinch the sale. Take the so-called puppy-dog close, one of the most powerful sales techniques ever invented (and it’s totally based on customer experience). This is how it works: A…