Following the history of NoFollow

The popular and mysterious ‘NoFollow’ attribute, found in all the right places, is one of the early efforts to stop spammers from abusing blog comment posts.  Introduced in 2005, it was a response to some of the “black hat” tactics of marketers who tried to manipulate search engine rankings. Pages protected by ‘nofollow’ can’t be…

To Pinterest or Not to Pinterest

There’s no doubt about it — interest in Pinterest is on the rise. You’ll see it mentioned all over Facebook and you’re likely to stumble across “pins” from people on message boards. But does it make sense for YOU to take up your pins and start a Pinterest page for your small business? Maybe. Pinterest…

Avoiding the Dreaded Business Slump

Guest editorial by Patricia Snodgrass My father, stone mason by trade, didn’t turn his construction business into a fortune 500 company, and chances are you probably won’t either. However, like him, you can still grow a very successful business, if you avoid these five problems that plague nearly every company at some point. Pitfall #1.…

Stale Tweets — And How to Avoid Them

So you’ve been reading all about the magical things that Twitter can do for your business and you keep running across articles on “how to increase your twitter followers.” Of course, increasing followers and KEEPING followers are actually two different things — and most sites that are trying to sell you a “how to” don’t…

Should you consider podcasting?

Videocasts and podcasts have always been popular on the Internet, and businesses of all types are turning to these channels for boosting business and spreading awareness of their websites. But what about someone who has a tiny home business? Is it worthwhile trying to create a podcast about your products or services? In some cases,…

Tis the season for Tax Fraud Spam

This scam is the sort that’s going to really heap up trouble on top of misery.  It starts out with an email titled “Government Offers Tax Reduction of 88%, See If You Qualify!” or “remove IRS penalties” or “Pay Only 1% Of Your Tax Bills!” and the sender is often a name like “Tax shield”…

Hootsuite — Ye Olde Sanity Saver

When you’re a microbusiness — a one person business — getting everything done and scheduling all your advertising runs will turn out to be the “straw that broke the camel’s back.” You’re nobody without a web presence, but by the time you’ve finished doing whatever you’re doing (in my case, drawing and sculpting and writing)…