How to Lose Your Credibility as a Business

Hire a spammer.  Fastest way in the universe to show “I have no clue what I’m doing!”

Now, you’d think folks would actually KNOW better than to hire some goombah they never heard of to run an email promotional campaign for them… but they don’t.  Yes, some of them send out professional looking ads, but that “client list” you’re paying for includes people (like good old Nonexistent Dave@friendsinbusiness.com) who aren’t real.  And email systems have filters on them nowadays, so the ad campaign that you just spent $$$ on to deliver your ad and make an impression on people only made an impression on the spammer’s wallet (a happy one) and on almost everyone’s “bulk mail” (spam) box.

For instance, we got one from “Fundraising4Pets” which was addressed to another nonexistent person over at dear ol’ FIB (I swear, I’m going to round up all these folks with FIB accounts and put them to work for me!)  Now, this was interesting because when I went to look them up, I found “benchmarkemail” as the sender (they specialize in ad campaigns.)  Then I pulled up THIS old item on Fundraising4Pets which makes them look rather bad: http://www.doxielovers.com/dlc/archive/index.php/t-14666.html

MANY ORGANIZATIONS GET VICTIMIZED BY SPAMMERS AND MALWARE WRITERS

typical spammer disclaimer
The above is an advertisement sent by a third party.If you wish to unsubscribe from all future mailings, please Click Here or write to: NAPW, 1305 Franklin Avenue, Suite 300, Garden City, NY 11530 2011 NAPW, Inc. All rights reserved.

The National Association of Professional Women certainly didn’t send the email out… but clicking on the link to remove yourself from the spam list OR clicking on the “free registration” link will get you in a world of hurt (as we say here in Texas.)

Bosley Hair Loss has also been popular this week as a “trojan horse” message that will lead your computer straight to a trojan virus (it’ll take over your computer, possibly turn your computer into a spamming computer, as well as steal any information it can get (emails of your friends, possible passwords, etc.)

And at least one spammer whose ad is about installing solar panels claims that they’ll stop spamming you … err…  you can “stop receiving emails” if you send a letter to “8930 State Road 84, Davie, FL 33324 ”  That’s a UPS store.  I’m pretty sure they don’t do spam.  I have a feeling that if you send a note to that address, one of two things will happen to it:  it ends up being thrown away because there ain’t nobody there -OR- it confirms that you’re a live email and your address gets sold to other people.

 

Popular gimmicks that spammers use to entice you to click:

And this week’s winners were:

  • Apple is giving away a brand new I-pad – voucher inside (nope, but malware IS inside)
  • Ford Clearance Event (I’m sure they are going on all the time, but this sure wasn’t from a Ford dealer!
  • $250 McDonalds’ Arch card
  • “Acai berry” Facebook link.  No, don’t click there.  Ever.  Even if you’re on Facebook.  PARTICULARLY if you’re on Facebook.
  • Subway Gift card – Vote for your favorite sandwich.  Unless your favorite is “spam and malware”, don’t do it!
  • And finally, someone seems to be running a pump and dump scam on Bebevco stock.  I do buy stocks, but I’m going to sit this one out, thanks.