Pinterest – by the numbers

2012-07-06 09.39.31There’s a lot of news about Pinterest these days — in fact, it’s hard to escape the fact that it’s one of the most popular resources on Internet.  Chances are that if you search for a crafting technique or a picture or a recipe, you’ll find it and a dozen more like it pinned over on Pinterest.  This brings up an important question:  as a marketer, should you spend your time trying to keep a Pinterest site going to help your own sales?

The answer is “it depends.”

The stats are pretty amazing — 70 million users (and more by the time you read this), mostly women (80%).  Although many of them are young, the number of people over 50 who are using Pinterest is increasing.  Most have some college. Things that are actively pinned are arts and crafts, recipes, household and health hints.

Business Insider has a graph showing social media use among the millennials (18 to 29 year olds) that’s pretty interesting:

from Business Insider

http://www.businessinsider.com/pinterest-as-a-brand-platform-2014-11

A list of 175 Pinterest statistics (marketers, take heed of this!) http://expandedramblings.com/index.php/pinterest-stats/

And here’s a 2012 article that tells you a bit more about the market and its impact (it’s a little dated by this time, but the overall information is pretty good.) http://www.ignitesocialmedia.com/social-networks/pinterest-demographic-data/

So — should you hop off to Pinterest and start pinning to help your business and page ranking?  Yes, absolutely, if you product is aimed at younger women who are raising families and who speak English.  If this does NOT describe your usual market, then Pinterest should not be a priority in your weekly marketing efforts.