So you’ve been reading all about the magical things that Twitter can do for your business and you keep running across articles on “how to increase your twitter followers.” Of course, increasing followers and KEEPING followers are actually two different things — and most sites that are trying to sell you a “how to” don’t mention the second part of this. So, you just added 20 new followers — the question now is “can you keep them”? If you think they’ll still stay after the 8th tween you’ve sent advertising your product, you’re in for an unpleasant surprise. The only ones hanging around your feed after that are the ones who are going to be blasting ads at you.
That’s not a relationship. That’s two people ignoring each other.
Twitter is all about interacting with others. One of the things that people respond to are posts containing interesting things to read. As a marketer, you can take advantage of many of the article sites around the Internet as a source for tweets on those days when you have absolutly nothing to say. They should be used sparingly on your own websites because Google will “ding” your ratings if all you’re doing is posting reprints on your blog or website. But there’s still a lot of useful advice in some of these old articles — advice that YOUR friends may not have seen and which can be helpful.
Two things that can be used but should be used sparingly are Stumble and quotes. Using Stumble Upon to locate interesting content is sort of a “no brainer”, but that’s something that everyone else is doing as well. Tweeting the Quote Of The Day can also be old hat because folks will after awhile ignore something that’s on autopilot. Instead, look for content that’s unusual or provokes discussion (a comment on a current political situation will always get responses, but you might not like what you get back!) New Scientist is often a source for “wow, that’s weird!” articles as is (of all things) the National Geographic site. TED talks are another good source (if you have followers that love videos or you love videos).
…and there’s always the old standby, “News of the Weird.” That’s one of MY favorites.
When marketing online (whether it’s fiction books or jewelry or coins or games or anything else), interesting content makes your tweet feed something to pay attention to rather than something to ignore. So, once you’re done tweeting about showing up at Starbucks, find something strange and interesting to comment on. Your “tweeps” will be glad you did!
By the way, here’s a nice little advice article on Twitter in general from the folks at About.com: http://onlinebusiness.about.com/od/gettingtrafficmarketing/a/how-to-twitter.htm
And this is a very highly recommended book for anyone doing social marketing via Twitter!
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