Archive for March, 2012

Avoiding the Dreaded Business Slump

SyskittyGuest editorial by Patricia Snodgrass

My father, stone mason by trade, didn’t turn his construction business into a fortune 500 company, and chances are you probably won’t either. However, like him, you can still grow a very successful business, if you avoid these five problems that plague nearly every company at some point.

Pitfall #1. Poor time management

If you wish to be successful, whether it being in the business of writing or the business of constructing high rises, then you must plan your business accordingly.   Create a sane, workable plan and stick with it. Generate a list of reasonable reachable goals, then implement them.  A daily goal sheet is helpful in breaking down larger tasks into smaller manageable chunks.

Pitfall #2. Inadequate marketing

One of the basic principles of capitalism states that successful companies are growing companies.  Therefore, good advertising is essential in order to let people know who you are, what your product is and how to find you. Traditional promotions such as television and radio and are good, but you can also reach a greater audience online by advertising on social media websites such as Facebook and Twitter, as well as creating online shops that will give your business a chance to grow in a number of areas. And best of all, social media is free, and it’s everywhere.

Pitfall #3. Hiring before you’re ready

It’s easy to get caught up in the excitement of opening your first business and then hiring before you are ready. Training, bonding (if handling large sums of money) preparing taxes, scheduling, unemployment benefits and insurance must all be considered before hiring someone. Make a plan early on to handle all of these considerations before hanging out that help wanted sign.

Pitfall #4.  Babying your business

We often treat our burgeoning companies like adoring parents. The problem with this is that child prodigies are only brilliant to their doting parents.  In reality, they’re just another kid on the block.

 

The best way to avoid this pitfall is to get an annual business valuation report from a professional agency.  A valuation report wipes away any glimmer of false hope about your child star and forces you to see things as they are, warts and all.  A valuation will show you exactly where the flaws lie in your business, and from there you will be able to correct them.

Pitfall#5. So much overhead, so little profit.

You can reduce your overhead by following a few simple rules.  You can buy used and recycled office supplies, or recycle what you already have. Develop a co-op with neighboring businesses in order to share advertising and marketing strategies. And most of all, utilize those tax deductions to your advantage.  Your local IRS agent will be more than happy to show you how.

 

Resources:

Mark Bowser has a nice little article on discipline (which works well for the home entrepreneur) here: http://www.ziglar.com/groups/sales/?p=643

About.com has a good article on surviving business slumps and hard times

Over at Amazon.com, this book had a lot of good reviews from people over 50 — Best home Businesses for People Over 50

 
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Do Your Business Blog Posts Have Long Enough Tails?

guest post by my friend, author Patricia Snodgrass

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What Do Long Tail Keywords Mean?

What is a long tail keyword?  Do you pick one up at the rescue shelter? Does it require a cat box, food, water, regular grooming? Does your new long tail keyword require spaying or neutering?

 

The answer is of course, none of the above.  Simply stated, a long tail keyword is a string of specific key words designed to bring better quality hits to your webpage.  Long tail keywords are designed to help searchers find your site quicker and easier.

 

The average keyword could get lots of hits to your website, but that isn’t going to do you any good if those hits are unproductive. When someone uses a long tail keyword, they are able to find your site because you have what the searcher is looking for. You may not get as many hits with long term keywords, as you would with the average garden variety keyword, but what you will get is people who will be more interested in what you have to say, or in what you are trying to sell.

 

Lets say you’re looking for a book on how to use keywords more efficiently, but you are as clueless as I am when it comes to talking about adwords, rankings and SERPS. So, you go to amazon.com to find a book that’s easy to understand, but once you type in keyword  in their books menu, you get far too many hits. You have neither time nor energy to pick through all the books to find the one you want. How do you find the book you’re looking for?

 

If you were to type in, easy to understand book keywords ad words, you will find the book you’re searching for quickly.  For example, I typed in easy to understand keywords and the Book For Dummies was the top hit. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

 

In order for your article to receive a high ranking on SERPS, you need to create long tail keywords to sprinkle into your article, so the search engine can “see” you. For example, you are writing an article about bearded irises, but you wish to write about specific irises, like purple bearded irises.  You would sprinkle the long tail keywords ‘purple bearded irises’ into your article along with any other long tail keywords you would like to use.  However, you don’t want to overdo it, otherwise your article will sound weird.  The author must never dilute the quality of their work by adding too many keywords, be they long or small.

 

Drawing a blank? Try the free keyword tool, Ubersuggest

 


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Stale Tweets — And How to Avoid Them

I remember when the Internet was simple!

(c) Mel. White 2011

So you’ve been reading all about the magical things that Twitter can do for your business and you keep running across articles on “how to increase your twitter followers.” Of course, increasing followers and KEEPING followers are actually two different things — and most sites that are trying to sell you a “how to” don’t mention the second part of this. So, you just added 20 new followers — the question now is “can you keep them”? If you think they’ll still stay after the 8th tween you’ve sent advertising your product, you’re in for an unpleasant surprise. The only ones hanging around your feed after that are the ones who are going to be blasting ads at you.

 

That’s not a relationship. That’s two people ignoring each other.

 

Twitter is all about interacting with others. One of the things that people respond to are posts containing interesting things to read. As a marketer, you can take advantage of many of the article sites around the Internet as a source for tweets on those days when you have absolutly nothing to say. They should be used sparingly on your own websites because Google will “ding” your ratings if all you’re doing is posting reprints on your blog or website. But there’s still a lot of useful advice in some of these old articles — advice that YOUR friends may not have seen and which can be helpful.

 

Two things that can be used but should be used sparingly are Stumble and quotes. Using Stumble Upon to locate interesting content is sort of a “no brainer”, but that’s something that everyone else is doing as well. Tweeting the Quote Of The Day can also be old hat because folks will after awhile ignore something that’s on autopilot. Instead, look for content that’s unusual or provokes discussion (a comment on a current political situation will always get responses, but you might not like what you get back!) New Scientist is often a source for “wow, that’s weird!” articles as is (of all things) the National Geographic site. TED talks are another good source (if you have followers that love videos or you love videos).

 

…and there’s always the old standby, “News of the Weird.”   That’s one of MY favorites.

 

When marketing online (whether it’s fiction books or jewelry or coins or games or anything else), interesting content makes your tweet feed something to pay attention to rather than something to ignore. So, once you’re done tweeting about showing up at Starbucks, find something strange and interesting to comment on. Your “tweeps” will be glad you did!

 

By the way, here’s a nice little advice article on Twitter in general from the folks at About.com: http://onlinebusiness.about.com/od/gettingtrafficmarketing/a/how-to-twitter.htm

 

And this is a very highly recommended book for anyone doing social marketing via Twitter!

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Should you consider podcasting?


Videocasts and podcasts have always been popular on the Internet, and businesses of all types are turning to these channels for boosting business and spreading awareness of their websites. But what about someone who has a tiny home business? Is it worthwhile trying to create a podcast about your products or services?

In some cases, the answer is “absolutely YES!” If your business involves handmade articles — sewing, crafts, food — then even a quick little demonstration video on YouTube or a podcast can bring a lot of attention to your website.

Recordings such as teleconference calls, audio newsletters, and instructional talks are only a few of the opportunities other internet marketers are already using to build relationships and find new customers. Podcasts are convenient to listen to at any time and in a variety of formats, whether via MP3 player, streamed on their computer or burned to a CD. The right podcast will send people to your home business site for many years to come.

An interesting article about podcasting can be found here:
http://www.homebiztools.com/podcasting.htm

And here’s a useful article on how things to consider in doing a podcast:
http://www.makeuseof.com/tag/podcast-free/

And if you’d like a good book — everything you’d like to know about podcasting — the “Dummies” book is a very good place to start:

 

 
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