Picture-perfect Pinnable Pics (12 hot tips!)

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. A blog without pictures is like dessert without taste. An effective approach to images can do so much more for your blog posts than just make them look pretty. Here are 12 ways to…

Redden up your website

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Red is a powerful color, evoking passion and warnings, excitement and action. But is it a color you would want to identify your business? Would you want your logo in red? Would you want…

Interview with Mike Ellsworth about social media for B2B

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Today we are interviewing Mike Ellsworth, a partner in Social Media Performance Group and one of the people who really “gets” social media.  He is one of three authors of  The Infinite Pipeline: How…

What if email isn’t dead?

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Mark Twain is famous for saying “The reports of my death have been greatly exaggerated.”  The same could be said for email marketing, and here is why… It’s a refrain you might have heard…

Could your Twitter buddy be a bot?

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Bots are making their presence felt on social media. But can you tell a bot from a real person? Anyone who’s been playing the social media game for a while should know that not…

SEO Fundamentals – Some things never change

The more things change, the more they remain the same. That is in large part true with SEO. Here are some fundamentals to grasp for long-term SEO success. OK, everybody panic. Google just changed its algorithm again. Just kidding. But it is believable, because Google is constantly changing its algorithm, and websites wax and wane…

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Pinterest – by the numbers

There’s a lot of news about Pinterest these days — in fact, it’s hard to escape the fact that it’s one of the most popular resources on Internet.  Chances are that if you search for a crafting technique or a picture or a recipe, you’ll find it and a dozen more like it pinned over…