Creating A Catchy Business Name

By Dane Carlson on December 30, 2013 in Say What? According to David Burd, president of The Naming Company in East Stroudsburg, Pa., it’s common for new entrepreneurs to try to convey too much in their business names. “A name is not an ad campaign,” he says. “It allows you to write checks and do…

New content strategies tool: The Gramanator

July 27, 2011 by ian Announcing a new tool: The Gramanator During my MozCon content creation session today, I announced a new tool: The Gramanator. It is mighty. It is the Gramanator: Bow down before it. What it does The Gramanator will take any public Google Reader Shared Feed and: Clean it up, removing stop…

Lesser Known Inventors: Ernie Fraze

By Angela Shupe on December 23, 2013 in Inventions The next time you get ready to open a soda or beer can, you can thank Ernie Fraze. Ernie was attending a picnic one day when he realized that he had forgotten to bring his can opener. It resulted in him having to open his drinks…

Your website’s need for speed

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. If it seems like life has been getting faster every day, that’s because it has. And if it seems like the Internet is getting faster every day, that’s because it is. We’ve moved from…

Choosing the Best Social Sharing Platforms

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Which social platforms are worth adding to your activities, beyond the obvious?  Let’s look at this blog’s traffic as a case study. Those who know me for a long time, know that I have…

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Pinterest – by the numbers

There’s a lot of news about Pinterest these days — in fact, it’s hard to escape the fact that it’s one of the most popular resources on Internet.  Chances are that if you search for a crafting technique or a picture or a recipe, you’ll find it and a dozen more like it pinned over…

How to Lose Your Credibility as a Business

Hire a spammer.  Fastest way in the universe to show “I have no clue what I’m doing!” Now, you’d think folks would actually KNOW better than to hire some goombah they never heard of to run an email promotional campaign for them… but they don’t.  Yes, some of them send out professional looking ads, but…

5 Tips for Improving Your Marketing Avenues

By Guest Poster on December 17, 2013 in Guest Posts Today’s marketing mix is a collection of both online and offline avenues. In order to run a successful business, you are going to need an online presence and an offline presence as well. Print and digital marketing tools work together to make a business successful.…