Content marketing is not king of trust

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Content marketing is very useful, but rarely for establishing trust and clinching a sale. “Content is king.” Who could have guessed that those prophetic words by Bill Gates would today be such a well-worn…

Video: How to Turn Electronic Trash Into Treasure

By Dane Carlson on January 4, 2014 in Ideas Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,349 posts to the site. Another Idea: How to Start a Pinball…

3 rules of great copywriting, taught by Vogon poetry

May 17, 2011 by ian Caution: Lots of ‘inside joke’ humor for Hitchhiker’s Guide readers in this post. If you haven’t read the books, consider moving on quietly while avoiding eye contact. Or, read it and see what you’ve been missing. Vogon Poetry, described in The Hitchhiker’s Guide to the Galaxy as “The third-worst poetry…

Infographics as business tools

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. People think of Infographics as a viral Web tool, but they have a much wider application and a richer history.  Recently, we have been creating Infographics for use in a variety of exciting offline…

Choosing the Best Social Sharing Platforms

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Which social platforms are worth adding to your activities, beyond the obvious?  Let’s look at this blog’s traffic as a case study. Those who know me for a long time, know that I have…

Who uses Google Plus?

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. So much talk online about the growing popularity of Google Plus, even while all your real-world friends are still on Facebook.  Let’s look at exactly who is using Google Plus. There is a lot…

Creating A Catchy Business Name

By Dane Carlson on December 30, 2013 in Say What? According to David Burd, president of The Naming Company in East Stroudsburg, Pa., it’s common for new entrepreneurs to try to convey too much in their business names. “A name is not an ad campaign,” he says. “It allows you to write checks and do…

The 5 rules of blogger outreach

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Want to get the attention of a blogger? Here are five rules, along with a little insight into my own reactions to the non-stop spam I get from people like you. Almost every day,…