3 rules of great copywriting, taught by Vogon poetry

May 17, 2011 by ian Caution: Lots of ‘inside joke’ humor for Hitchhiker’s Guide readers in this post. If you haven’t read the books, consider moving on quietly while avoiding eye contact. Or, read it and see what you’ve been missing. Vogon Poetry, described in The Hitchhiker’s Guide to the Galaxy as “The third-worst poetry…

Infographics as business tools

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. People think of Infographics as a viral Web tool, but they have a much wider application and a richer history.  Recently, we have been creating Infographics for use in a variety of exciting offline…

Choosing the Best Social Sharing Platforms

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Which social platforms are worth adding to your activities, beyond the obvious?  Let’s look at this blog’s traffic as a case study. Those who know me for a long time, know that I have…

Who uses Google Plus?

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. So much talk online about the growing popularity of Google Plus, even while all your real-world friends are still on Facebook.  Let’s look at exactly who is using Google Plus. There is a lot…

Creating A Catchy Business Name

By Dane Carlson on December 30, 2013 in Say What? According to David Burd, president of The Naming Company in East Stroudsburg, Pa., it’s common for new entrepreneurs to try to convey too much in their business names. “A name is not an ad campaign,” he says. “It allows you to write checks and do…

The 5 rules of blogger outreach

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Want to get the attention of a blogger? Here are five rules, along with a little insight into my own reactions to the non-stop spam I get from people like you. Almost every day,…

SEO Competitor Analysis – common sense that’s not so common

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. What does SEO competitor analysis look like? Here is a run-down, along with screenshots – literally what it looks like. When people who know a little about SEO mention competitor analysis, they usually want…

Picture-perfect Pinnable Pics (12 hot tips!)

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. A blog without pictures is like dessert without taste. An effective approach to images can do so much more for your blog posts than just make them look pretty. Here are 12 ways to…

Redden up your website

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Red is a powerful color, evoking passion and warnings, excitement and action. But is it a color you would want to identify your business? Would you want your logo in red? Would you want…

Interview with Mike Ellsworth about social media for B2B

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Today we are interviewing Mike Ellsworth, a partner in Social Media Performance Group and one of the people who really “gets” social media.  He is one of three authors of  The Infinite Pipeline: How…