Lobster, Crate To Plate

By Rich Whittle on December 30, 2013 in Ideas The Boston Globe reports that this week fishermen are getting $5 a pound for lobsters. Maine retailers double the price; the farther you go from the source, the higher the price. The discrepancy is dramatic enough for Dan Cosby and Amber Heffner to reinvent their livelihood.…

Your website’s need for speed

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. If it seems like life has been getting faster every day, that’s because it has. And if it seems like the Internet is getting faster every day, that’s because it is. We’ve moved from…

What if email isn’t dead?

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Mark Twain is famous for saying “The reports of my death have been greatly exaggerated.”  The same could be said for email marketing, and here is why… It’s a refrain you might have heard…

Are we entering a new age of SEO?

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Some people say that we are entering a new age of SEO, that the tricks of the past will become the stuff of legend, and that we will be blazing a new trail through…

SEO Fundamentals – Some things never change

The more things change, the more they remain the same. That is in large part true with SEO. Here are some fundamentals to grasp for long-term SEO success. OK, everybody panic. Google just changed its algorithm again. Just kidding. But it is believable, because Google is constantly changing its algorithm, and websites wax and wane…

Creating A Catchy Business Name

By Dane Carlson on December 30, 2013 in Say What? According to David Burd, president of The Naming Company in East Stroudsburg, Pa., it’s common for new entrepreneurs to try to convey too much in their business names. “A name is not an ad campaign,” he says. “It allows you to write checks and do…

3 rules of great copywriting, taught by Vogon poetry

May 17, 2011 by ian Caution: Lots of ‘inside joke’ humor for Hitchhiker’s Guide readers in this post. If you haven’t read the books, consider moving on quietly while avoiding eye contact. Or, read it and see what you’ve been missing. Vogon Poetry, described in The Hitchhiker’s Guide to the Galaxy as “The third-worst poetry…

Content marketing is not king of trust

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Content marketing is very useful, but rarely for establishing trust and clinching a sale. “Content is king.” Who could have guessed that those prophetic words by Bill Gates would today be such a well-worn…