Creating A Catchy Business Name

By Dane Carlson on December 30, 2013 in Say What? According to David Burd, president of The Naming Company in East Stroudsburg, Pa., it’s common for new entrepreneurs to try to convey too much in their business names. “A name is not an ad campaign,” he says. “It allows you to write checks and do…

What if email isn’t dead?

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Mark Twain is famous for saying “The reports of my death have been greatly exaggerated.”  The same could be said for email marketing, and here is why… It’s a refrain you might have heard…

Marketing With Historical Fiction

By Dane Carlson on December 18, 2013 in Ideas Don’t you wish your product has this kind of “history” (even if it is fictional): In early 1849, Joshua Shelby was working as a cook in a fancy St. Louis restaurant. The hottest topic among the patrons there was the rivers of gold that had been…

TrueTwit marketing is evil genius

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Why does every story have to have an evil genius? TrueTwit has done something visionary, but you’ll have to get past my rant first. I am impressed by something TrueTwit is doing these days,…

Get Ready for the Senior (Citizen) Invasion

  Get Ready for the Senior (Citizen) Invasion November 17, 2011 by Dane Carlson | 0 Comments As the percentage of senior citizens in the world increase, businesses have been quietly getting themselves ready for the trend. For years supermarkets have been going crazy trying to speed up the checkout process to get people out…

Content marketing is not king of trust

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Content marketing is very useful, but rarely for establishing trust and clinching a sale. “Content is king.” Who could have guessed that those prophetic words by Bill Gates would today be such a well-worn…

The 5 rules of blogger outreach

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Want to get the attention of a blogger? Here are five rules, along with a little insight into my own reactions to the non-stop spam I get from people like you. Almost every day,…

Four Ways To Get Your Retail Business Online

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. It’s almost comical to imagine it, but there are still a ton of businesses that are not online.  I know, right?  That includes retailers.  But it is never too late to get online and…

New content strategies tool: The Gramanator

July 27, 2011 by ian Announcing a new tool: The Gramanator During my MozCon content creation session today, I announced a new tool: The Gramanator. It is mighty. It is the Gramanator: Bow down before it. What it does The Gramanator will take any public Google Reader Shared Feed and: Clean it up, removing stop…